Setting Up Group Portraits

By Kenneth C. Hoffman

“We don’t want any posed pictures” is a common admonishment from young people these days. What they mean is that they want to appear natural and relaxed in their portrait of the family. A certain amount of

posing is a necessary evil in order to accomplish what they want. Of course, it is up to the photographer to make this as painless as possible.

There are some general ‘rules’ of group portraiture that have been around since Rembrandt. Never line up the faces vertically or horizontally. The reason for this rule is that curves, triangles and diagonals create a more dynamic flow and are more pleasing to the eye.. Straight lines are static and tend to line up with the edges of the picture. Another rule is never to have faces look straight into the camera for if they do, unsymmetrical features are more easily apparent and the eyes take on a stare. Now, rules were meant to be broken, but first you have to know the rules.

While couples can be considered a group, I will start with a group of three. The easiest of numbers, three people make an automatic triangle. Heads can be placed in an uneven triangle, foundation side down. Spacing should be varied, but similar in distance. Other successful patterns are the inverted curve with the middle person highest, a diminishing, flatter curve with the smallest person nearest the camera, and a stacked triangle in a vertical format. Groups of three generally look more together when the outside persons face in to the center. Enough body should be included in the composition so an not to appear bodiless. A general rule is to leave twice as much space above the heads as below the feet or hands in the picture. Spacing between heads are measured from the center of the eyes, not the edge of the head. Please do not crop off at the wrists and ankles.

Hands play an important part in the language of the portrait. To look graceful and slender, hands should present their edges to the camera. Oppositely, to appear strong, the backs of hands should face the lens. Never allow the arms to hang down vertically, but find something for the hands to do so the arms are bent at the elbow. Arm rests, furniture and other people are handy tools for creating a dynamic angle for the arms.

Shoulders look best when placed at a slight angle to the camera. Views across the back play up the curve of the spine and the jut of the jaw instead of the breadth of the shoulders. Too much of an angle will make the near shoulder appear too large, due to foreshortening.

Groups of four present an interesting challenge. You don’t want to place one head in each corner, making a square. People are basically made up of curves, not straight lines and appear mechanical and lifeless in this configuration. So what can you do with four people? An inverted curve can be formed with the two highest people in the middle. Make sure one is higher than his neighbor. For a more compact composition, overlap the shoulders, fitting them together like a jigsaw puzzle. This places the heads closer together without dead, empty spaces in between shoulders. Remember to turn the outside faces toward the center for a cohesive look. Other shapes that fit the quad portrait are an off center vertical diamond or rhomboid, a staggered vertical or horizontal zigzag line and an inverted curve of three with the smallest below in the center. Be aware that vertical faces should never be in line.

Five is an interesting and easy number to pose. Spacing becomes more important, informing the viewer of the warm relationship between family members. Basically, the faces place themselves in two triangles, the lower middle person sharing the triangles. A vertical composition stretches the space vertically and compresses the spaces horizontally. Six faces can be grouped as two uneven triangles, one slightly higher than the other. The classic oil paintings of large groups of people contain masterful examples of group posing.

Environmental settings play an important part in the balance of a portrait, creating a foil of shapes against the more important faces. If there are masses of light areas, they must be balanced with the appropriate mass of darker areas elsewhere in the picture. The eye travels an omega curve, starting in the lower left corner and wandering through the centers of interest (faces) until exiting out the lower right corner. The centers of interest should fall along this comfortable line.

The skills of the photographer retain the interest of his subjects with a constant patter, all the while making decisions pertaining to height and placement of faces pertaining to the over all pattern. Time should be allotted to the straightening of clothing without seeming too fussy. All eyes should be in one direction, that is on the photographer for a cohesive look. An exposure where one person is looking at the camera lens can not be considered as a viable pose. Try to make the process fun so that your subjects appear relaxed and natural. To quote a famous philosopher, they’ll never look younger.

A retired portrait photographer would like your comments.

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There are some very well written books on portrait photography at Digital Photography Website also check our photo tips section for free tips to improve your images. The More You Know...

Seven Ways to Increase Portrait Sales

By Kenneth C. Hoffman

A good portrait photographer can do his or her best but still be plagued with no shows, minimum orders, and low profits. Here are seven tips to help you succeed.

A pre-session consultation is a good idea. It serves to answer any fears your clients may have about having their portrait taken. It also gives them an opportunity to get your opinion about what is best to wear. Tips on makeup and hair can be helpful. A brief description of their available wardrobe will give you an idea of what to suggest for the session. Of course, plaids and wild designs are to be avoided. Naturally, you must compliment them on their chosen outfit.

Secondly, confirm your appointments the day before. A gentle reminder while ‘touching base’ with your client is usually sufficient to ensure their arrival at the studio the next day. Any last minute changes in clothing can be discussed and a reminder that the parents may be included in some of the pictures of their children is wise. If something comes up that will prevent their making the appointment, it is best that you know ahead of time so that you can rearrange your schedule.

The samples on your studio walls should reflect the finest you can produce and instill in your clients a desire to own a similar portrait of themselves or of their family. Display only a variety of large sizes on your walls. A minimum size of sixteen by twenty and a maximum of thirty by forty inches will give the right impression. Eleven by fourteens and eight by tens look much too small on a wall. The profit margin is much greater in proportion to the increasing size of the portrait. A small area near the selling desk can be put aside for samples of these small sizes. I recommend that four by sixes be made unavailable and wallets not be displayed at all. Make sure that the eight by ten and five by seven samples are of a group portrait so that the head sizes are small in the photograph. The larger wall sizes look best when depicting five to seven people. Fewer heads will appear too large and more figures than seven in the sample portrait will seem lost and hard to see.

One key to larger orders is to present a variety of poses to the client. A normal set of head shots is not conducive to large orders. On the other hand, when each pose shows a different side of the sitter’s personality, the parent can not resist ordering at least one of the different poses. First, ensure the regular poses by photographing the sitter from different sides and using different expressions. Since ninety percent of pose decisions are made on facial expression, it is important to get all the different smiles and pleasant looks that you can. When you are satisfied with the head and shoulder portraits, design a seated pose for more interest. A book may be held or a favorite pet in their lap. These middle shots are a natural for larger portrait sizes. Teens and young children often can strike cute full length poses showing off their new Gap togs. Sport equipment, games or accessory clothing give hands something to do. A few super close ups in serious expressions will add spice to the poses and are great for wallet sales.

Word of mouth is traditionally the best form of advertising, but every avenue of spreading the word is to be taken advantage of. Wallet size photos with your name and telephone on the back make great reminders to future clients. It also makes it convenient for relatives to reorder additional and larger sizes. Most digital orders can be placed on the day of the session, but there are many interested family members at home who would order their own preferences if they could see all the poses. An inkjet printer can make a copy of the parent’s favorite poses in a few minutes for them to take home. The draft copy is fine for choosing their favorite expressions but too poor to be copied on a home scanner. I believe normal retouching should be included as a free service with the session fee but extensive time consuming retouching be charged by the hour.

The summer doldrums can be somewhat alleviated with a beautiful child contest. Other variations are the model search or a pet and child contest . A free session for each child is quite attractive to the parents. A requisite that the parents come in with the children ensures that you are afforded the opportunity to photograph the whole family. Grandchildren group portraits are popular as gifts, but are poor profit makers by themselves. You must insist that the studio be able to photograph each individual family while they are in the studio with the grandchildren. This may involve four or five families, so be sure to allot enough time to accommodate everyone. Since orders from this type of portrait session can run very high, it may be wise to waive the session fees for the individual families.

Finally, a word about break downs is in order. When photographing a family, you can suggest some fun pictures with different combinations of family members. Grandma would love to have a picture of herself with the grandchildren, Dad would be interested in a shot of he and his two boys. Mom and her little girl helper make a cherished portrait and a picture of just the two boys and a separate shot of the three girls is an irresistible photograph. Any resistance can usually be jollied along with a request for the Grandma to “Help me out a little”. A little coaxing and good natured joshing will get them over their shyness. Don’t forget to photograph the grandparents together and individually. These portraits may become very valuable in the future. The family pet make a wonderful action portrait with the family as well as with the children. Even a pet portrait can boost your orders.

Retired portrait photographer. Comments welcome, please.

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Read more selected photography articles by expert photography authors.

Photographing Flowers

By Kenneth C. Hoffman

One of the easiest ways to end up with a frame worthy photograph is to photograph flowers. Their symmetry and beauty makes every close up photograph a joy to behold. Flowers and photographers are everywhere and since almost every digital camera has a macro lens setting, this photographic subject is often overdone and seems to present no challenge to the aspiring photographer.

Au contraire, I say. There is no limit to the level of composition and treatment you can give your flower pictures. You can go for a color scheme to match your current décor, you can choose a famous artist and emulate his style. Your creations may contain two, three, five or many blooms (try to stay away from the one big bloom in the middle). Attractive compositions can contain two flowers, one large, one small forming a diagonal. Three blooms create a triangle with one acting as the main subject and the other two as their counterparts. Racemes offer a built in curve and specie tulips are in a class of their own.

Photoshop and their like offer thousands of ways to improve your flower photographs. Unwanted items in the background can be cloned out, flower heads may look better moved over to a better location and additional blooms can be added to fill in an empty spot. Don’t neglect the edges, for special treatments like bevels, chalk borders and faded out vignettes can add interest to the piece. With digital photography there are no limits to attaining the image created in your mind.

In the field, special attention must be paid to the overall look of the picture. Try to decide what it is about a particular scene that grabs you fancy. Is it the unusual light descending on your subject, the quality and tone of a different looking background, or is it just the way your subjects relate to each other? Choose one quality and try to capture the peak of that essence in your digital camera. If you are successful in this respect at the expense of another facet of the picture, it can be fixed later on your computer.

Arboretums and botanical gardens are a bonanza of opportunities for the nature photographer. Even the pollinating insects can get into the act. The subject of flower photography may be the easiest to get started on, but can be the most rewarding for the creative artist.

Retired portrait and wedding photographer. Has had three art exhibitions.

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