Photography Tip- Start Today to Sell Your Photos

By Rohn Engh

"I have a great product, and I know exactly where it can be sold at this moment. But the only thing standing between me and seeing my product in national circulation is procrastination." Have you heard this before?

By applying the same management techniques that are used by successful businesses, you can move your stock photography operation forward. Here are some self-management principles for the small business entrepreneur:

GET IT DONE. It's easy to slip into the habit of narcoticizing yourself with the evening news or a sitcom. Change your habits. Buy a $4.95 quartz alarm to beep the same time every evening to remind you and others in your household that it's "Marketing Time" -- in others words, time to devote some specific time to getting your business off the ground.,br>DO ONE THING WELL. Creative people often do themselves in because they are talented in many areas -- music, writing, painting, crafts, and so on. Choose one, and begin today to develop just one area of your creativity.

ASK AROUND. Don't reinvent the wheel. There's a goldmine waiting for you in the neighbor or friend or acquaintance who's already been there. He knows the pitfalls, barriers, and obstacles, especially if he's failed. Everyone loves to be an expert. Weigh their opinions against others’, and then come to a consensus. If you don't want to consult a local competitor, phone someone in another like-sized city who is traveling the same highway.

ELIMINATE THE LOSERS. Take time to analyze what's working for your business and what's not. Parts of your business are moneymakers, others are not. Don't let sentiment or the tired phrase, "We've always done it this way," drag you down.
LOOK LIKE A PRO. Too many entrepreneurs feel that because their product is good, it should sell. Not so. A "better mousetrap" will not insure your product's success. Employ packaging techniques. You don't get a second chance at a first impression. If you want first class sales to your clients, give them first class treatment. Build a quality website. Invest in deluxe stationery, labels, and product packaging.
DO YOUR HOMEWORK. Jumping in with two feet and enthusiasm is fun and romantic, but unless you've checked to see if water is in the pool, you're in for some disappointments. If your enthusiasm is still high after you've done your research, you've got a winner.

UNDERSTAND MARKETING. Your product will sell if you position yourself effectively. Super umbrellas won't sell on a sunny day, but even poor ones will sell easily in the rain. Your success today will reflect not only your product's worth to a customer, but your ability to find that customer's need and fill it.

SPECIALIZE. In the last century, the keyword was 'versatile'. In this century, the markets are too fragmented to be able to be all things to all markets. Choose your corner of the market and develop it. Become an important resource only to certain consumers.

BE BUDGET MINDED. You'll see your product in national circulation if you have the cash flow available to pay the production, phone, office, and other bills. Don't fall into the Madison Avenue trap of buying a new car, new clothes, new office equipment, over the counter drugs, high-calorie 'goodies', and other creature comforts that are supposed to make your life fulfilling. If you donate your cash to these dollar-gobblers, you have no cause to say, "The cost of getting into business on my own is too high."

FAIL BUT DON'T QUIT. Are you afraid you are not going to make it? Fear of failing is one of the greatest deterrents to beginning entrepreneurs. That's why not too many succeed; they never get up after they've been knocked down. Most successful people in any field have failed many times. The difference between you and them is that they never quit.

UNDERSTAND BRANDING. Develop a “style” about your stock photo business – and stick to it. That includes your actual photos right down to your stationery. Develop a logo and a simple “catch-phrase” you can use in your promotions and advertising.*

PLAY NOT WORK. There's a saying, "The luckiest people sweat the most." Yes, it's going to require long hours. But don't translate that to mean work. If you love what you're doing, it's all play. Choose your area of stock photography interest first by asking yourself, "What area do I love most?" Then do your research and find out if there's a market for that area. If there is, it'll be all play.

START TODAY. Most people spend their time preparing, rather than doing. "One for the money, two for the show, three to get ready, four to get ready, five to get ready..." Start today.

*Reference: The Brand Gap, Marty Neumeier, 15BN 0-321-31810-9; New Riders Press, ask@peachpit.com

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Rohn Engh is director of PhotoSource International and publisher of PhotoStockNotes. Pine Lake Farm, 1910 35th Road, Osceola, WI 54020 USA. 1 800 624 0266; Fax: 1 715 248 7394. http://www.photosource.com

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TIP- Making Money With Digital Photography And Live Events

By Richard Meredith

A few years ago I became interested in digital photography, mainly for web publishing and

personal reasons. You know, how nice is it now to NOT have to deal with film, scanning
pictures, and the costs of developing all of those "not great" photos that you didn't know were so
bad until you paid to have them developed!

So, at the time I got my first digital camera a friend of mine was playing in a rock band, and
needed pictures for their web pages and promotional printings and ads. When I first began to
do their photography, I had NO IDEA what it all would lead to... and now I will reveal to you some
of the MANY ways to make money, part-time, with your love for photography!

Now, at the clubs my friend's band played in- a lot of the time they would be in a line-up of 3
bands for the evening, of which I shot live pictures of my friend's band's performance. Then I got
another idea, I'm there already,usually to finish the night with the band, so I started to take pictures of the other bands. Afterwards, as they were breaking down their equipment, I introduced myself as the other bands photographer, and explained that I liked their music and look- and also took pictures of them also.

I got the names of the band members, jotted down notes about which instruments each one
played, and then got a mailing address to reach them. I told them that I was going to print up some proof sheets and send them off to them... all were very agreeable and willing (and why not,it doesn't cost them a thing).

Then I printed the proof sheet(s), and selected three of what I thought were the best- of which I
made a little bigger on a seperate sheet and used Photoshop to refine and enhance the images prior to printing (all on my little ink-jet printer).

I composed a form letter that I could customize for each mailing explaining details like:

- The first proof sheet was all of the raw digital images

- The second one with the larger images was digitally self enhanced

- I would professionally print any pictures they wanted for XXX cost (considering mailing costs,
printing costs at a local printing shop, labor for digital enhancement, and healthy profit margin)

- For any order I would give them a CD with ALL of the photos in digital form for them to use any
way they wanted

- Add my contact information

And finally my availability to book shootings with them in the future

Now I could personalize this form letter and send it with the proof sheets to the band, and
when I would call them about a 8 days after I made the mailing to ask them if they recieved the proof sheets and which ones they liked (and I liked)- and I simply asked for an order.

It was amazing how well this worked, and I expanded the idea.

I would go to fund-raising events, marathons, special events hosted by radio station personalities... always getting the contact information for reaching whoever is in charge of promotions and following the same system!

As you go along, you realize some other benefits to you new "business"- like free
admissions (and no club cover charges), press passes, exciting opportunities to meet
interesting people and celebrities, discount drinks, and much more! It's amazing what people will GIVE you,if you just ask!

Then there are the home-business tax deductions that are eye-opening in themselves!

As soon as you can, upgrade to more professional equipment so you can not only "play"the part, but also "look" the part. Print up business cards, and make up your own porfolio of your "best" digitally enhanced photos of all kinds of subjects and previous shootings.

Seriously, this could turn your love for digital photography into an exciting lifestyle and an
income that could surpass your present one!

But then again, I know I have only just scratched the surface with professional digital
photography, and I'm sure you now have just entered a "think-tank" that will spur many more ideas for you to make digital photography more than just a love. Make it a great life!

Richard Meredith is the Author of
"The BLACK BOOK of Online Business" -
An amazing FREE SOURCE ebook for the online business person!

http://www.straight-talkmarketing.com

Feel free to distribute or publish this article conditional only by including the by-line intact.

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Ski or Snowboard at one of the major USA Ski Resorts this winter and become an on-mountain photographer. Learn a professional workflow and skills that bring confidence.

Photography Tip- Business Practices for Photographers

By Kenneth C. Hoffman

There must be as many business policies as there are photographers

in business. Through the years I have learned by my mistakes and
by observing other successful photography business. Here are some
policies that have added to the success of my business.

Concerning weddings, require the full payment for the basic package that
the bride and groom order. Extras must be paid at the time of the final
order. The argument that no goods are in the hands of the buyer must be
politely put aside.

If actual proofs are supplied for perusal, one successful photographer I
know actually supplies these proofs (over 300 3x5s) to the bride and groom
free of charge. The theory is (and it works) that more people over a longer period of time will see the pictures and place more orders. These proofs are too
small to use as gifts or for display and their gratitude for the free gift is
wonderful for word-of-mouth advertising. I suggest that the proofs be
heavily textured to prevent illegal digital scanning.

I believe that a full guarantee of customer satisfaction be a major policy of
the professional photographer. The consumer is entitled to be happy with
their purchase, even though some criterions are subjective and not the fault
of the photographer. No customer should be left with a bad taste in their
mouth when they leave the studio. You will reap the rewards in additional
referrals and increased orders.

Offer as many free retakes of sessions that have gone wrong for one reason
or another. I know that this policy represents additional costs to the studio
but the clients have no fault when the two year old won’t sit or grandmother
gets sick. Some clients might try to take advantage of this policy by trying
to get free sessions for individuals in a group picture, but the rules must be
stated clearly and posted in the studio for the customers to see.

Some photographers expand the price list lower and higher, quoting higher
and lower levels of quality. I know that the reason is to present more choices
in cost to the customer, but the down side is that the cheaper products will
not represent your best work and the customer may feel cheated. All your
work must be of the finest quality you can produce. Lower prices can only
reflect smaller sizes or fewer quantities.

Promise a realistic date for the work to be completed and make sure that the
work is ready on time. A variable date for completion only serves to undermine
the customer’s faith in your efficiency and good work habits. Reminder calls
are a good idea if the work is not picked up within a reasonable time period.

Assuage the customer’s important concerns and fears early on in your relationship.
Some clients are reluctant to bring up their fears and end up not booking if those
concerns are not addressed.

Never offer any extra pictures you have at no charge to the customer. For some
reason, this never works in favor of the photographer. Be meticulous in preparing
the exact sizes and amounts of their order. On the other hand, you may include a small
(non photographic) gift for their continued support of your services.

Generally, your prices should be commensurate with your major competition, using your
expertise and talent as the reason your customers are satisfied and return for more business.
Bi-annual reappraisal of your price list should be a regular habit. Everything goes up and
you should be no different. Photographers are a dime a dozen but good, successful
photographers are rare.

I was a portrait and wedding photographer for 40 years and enjoyed every minute.

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Build a photography business online Digital Photography Website is your source for information about how to create photo website.

Seven Ways to Increase Portrait Sales

By Kenneth C. Hoffman

A good portrait photographer can do his or her best but still be plagued with no shows, minimum orders, and low profits. Here are seven tips to help you succeed.

A pre-session consultation is a good idea. It serves to answer any fears your clients may have about having their portrait taken. It also gives them an opportunity to get your opinion about what is best to wear. Tips on makeup and hair can be helpful. A brief description of their available wardrobe will give you an idea of what to suggest for the session. Of course, plaids and wild designs are to be avoided. Naturally, you must compliment them on their chosen outfit.

Secondly, confirm your appointments the day before. A gentle reminder while ‘touching base’ with your client is usually sufficient to ensure their arrival at the studio the next day. Any last minute changes in clothing can be discussed and a reminder that the parents may be included in some of the pictures of their children is wise. If something comes up that will prevent their making the appointment, it is best that you know ahead of time so that you can rearrange your schedule.

The samples on your studio walls should reflect the finest you can produce and instill in your clients a desire to own a similar portrait of themselves or of their family. Display only a variety of large sizes on your walls. A minimum size of sixteen by twenty and a maximum of thirty by forty inches will give the right impression. Eleven by fourteens and eight by tens look much too small on a wall. The profit margin is much greater in proportion to the increasing size of the portrait. A small area near the selling desk can be put aside for samples of these small sizes. I recommend that four by sixes be made unavailable and wallets not be displayed at all. Make sure that the eight by ten and five by seven samples are of a group portrait so that the head sizes are small in the photograph. The larger wall sizes look best when depicting five to seven people. Fewer heads will appear too large and more figures than seven in the sample portrait will seem lost and hard to see.

One key to larger orders is to present a variety of poses to the client. A normal set of head shots is not conducive to large orders. On the other hand, when each pose shows a different side of the sitter’s personality, the parent can not resist ordering at least one of the different poses. First, ensure the regular poses by photographing the sitter from different sides and using different expressions. Since ninety percent of pose decisions are made on facial expression, it is important to get all the different smiles and pleasant looks that you can. When you are satisfied with the head and shoulder portraits, design a seated pose for more interest. A book may be held or a favorite pet in their lap. These middle shots are a natural for larger portrait sizes. Teens and young children often can strike cute full length poses showing off their new Gap togs. Sport equipment, games or accessory clothing give hands something to do. A few super close ups in serious expressions will add spice to the poses and are great for wallet sales.

Word of mouth is traditionally the best form of advertising, but every avenue of spreading the word is to be taken advantage of. Wallet size photos with your name and telephone on the back make great reminders to future clients. It also makes it convenient for relatives to reorder additional and larger sizes. Most digital orders can be placed on the day of the session, but there are many interested family members at home who would order their own preferences if they could see all the poses. An inkjet printer can make a copy of the parent’s favorite poses in a few minutes for them to take home. The draft copy is fine for choosing their favorite expressions but too poor to be copied on a home scanner. I believe normal retouching should be included as a free service with the session fee but extensive time consuming retouching be charged by the hour.

The summer doldrums can be somewhat alleviated with a beautiful child contest. Other variations are the model search or a pet and child contest . A free session for each child is quite attractive to the parents. A requisite that the parents come in with the children ensures that you are afforded the opportunity to photograph the whole family. Grandchildren group portraits are popular as gifts, but are poor profit makers by themselves. You must insist that the studio be able to photograph each individual family while they are in the studio with the grandchildren. This may involve four or five families, so be sure to allot enough time to accommodate everyone. Since orders from this type of portrait session can run very high, it may be wise to waive the session fees for the individual families.

Finally, a word about break downs is in order. When photographing a family, you can suggest some fun pictures with different combinations of family members. Grandma would love to have a picture of herself with the grandchildren, Dad would be interested in a shot of he and his two boys. Mom and her little girl helper make a cherished portrait and a picture of just the two boys and a separate shot of the three girls is an irresistible photograph. Any resistance can usually be jollied along with a request for the Grandma to “Help me out a little”. A little coaxing and good natured joshing will get them over their shyness. Don’t forget to photograph the grandparents together and individually. These portraits may become very valuable in the future. The family pet make a wonderful action portrait with the family as well as with the children. Even a pet portrait can boost your orders.

Retired portrait photographer. Comments welcome, please.

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