Photography Tip- Start Today to Sell Your Photos

By Rohn Engh

"I have a great product, and I know exactly where it can be sold at this moment. But the only thing standing between me and seeing my product in national circulation is procrastination." Have you heard this before?

By applying the same management techniques that are used by successful businesses, you can move your stock photography operation forward. Here are some self-management principles for the small business entrepreneur:

GET IT DONE. It's easy to slip into the habit of narcoticizing yourself with the evening news or a sitcom. Change your habits. Buy a $4.95 quartz alarm to beep the same time every evening to remind you and others in your household that it's "Marketing Time" -- in others words, time to devote some specific time to getting your business off the ground.,br>DO ONE THING WELL. Creative people often do themselves in because they are talented in many areas -- music, writing, painting, crafts, and so on. Choose one, and begin today to develop just one area of your creativity.

ASK AROUND. Don't reinvent the wheel. There's a goldmine waiting for you in the neighbor or friend or acquaintance who's already been there. He knows the pitfalls, barriers, and obstacles, especially if he's failed. Everyone loves to be an expert. Weigh their opinions against others’, and then come to a consensus. If you don't want to consult a local competitor, phone someone in another like-sized city who is traveling the same highway.

ELIMINATE THE LOSERS. Take time to analyze what's working for your business and what's not. Parts of your business are moneymakers, others are not. Don't let sentiment or the tired phrase, "We've always done it this way," drag you down.
LOOK LIKE A PRO. Too many entrepreneurs feel that because their product is good, it should sell. Not so. A "better mousetrap" will not insure your product's success. Employ packaging techniques. You don't get a second chance at a first impression. If you want first class sales to your clients, give them first class treatment. Build a quality website. Invest in deluxe stationery, labels, and product packaging.
DO YOUR HOMEWORK. Jumping in with two feet and enthusiasm is fun and romantic, but unless you've checked to see if water is in the pool, you're in for some disappointments. If your enthusiasm is still high after you've done your research, you've got a winner.

UNDERSTAND MARKETING. Your product will sell if you position yourself effectively. Super umbrellas won't sell on a sunny day, but even poor ones will sell easily in the rain. Your success today will reflect not only your product's worth to a customer, but your ability to find that customer's need and fill it.

SPECIALIZE. In the last century, the keyword was 'versatile'. In this century, the markets are too fragmented to be able to be all things to all markets. Choose your corner of the market and develop it. Become an important resource only to certain consumers.

BE BUDGET MINDED. You'll see your product in national circulation if you have the cash flow available to pay the production, phone, office, and other bills. Don't fall into the Madison Avenue trap of buying a new car, new clothes, new office equipment, over the counter drugs, high-calorie 'goodies', and other creature comforts that are supposed to make your life fulfilling. If you donate your cash to these dollar-gobblers, you have no cause to say, "The cost of getting into business on my own is too high."

FAIL BUT DON'T QUIT. Are you afraid you are not going to make it? Fear of failing is one of the greatest deterrents to beginning entrepreneurs. That's why not too many succeed; they never get up after they've been knocked down. Most successful people in any field have failed many times. The difference between you and them is that they never quit.

UNDERSTAND BRANDING. Develop a “style” about your stock photo business – and stick to it. That includes your actual photos right down to your stationery. Develop a logo and a simple “catch-phrase” you can use in your promotions and advertising.*

PLAY NOT WORK. There's a saying, "The luckiest people sweat the most." Yes, it's going to require long hours. But don't translate that to mean work. If you love what you're doing, it's all play. Choose your area of stock photography interest first by asking yourself, "What area do I love most?" Then do your research and find out if there's a market for that area. If there is, it'll be all play.

START TODAY. Most people spend their time preparing, rather than doing. "One for the money, two for the show, three to get ready, four to get ready, five to get ready..." Start today.

*Reference: The Brand Gap, Marty Neumeier, 15BN 0-321-31810-9; New Riders Press, ask@peachpit.com

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Rohn Engh is director of PhotoSource International and publisher of PhotoStockNotes. Pine Lake Farm, 1910 35th Road, Osceola, WI 54020 USA. 1 800 624 0266; Fax: 1 715 248 7394. http://www.photosource.com

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Photography Tip- When Is Permission Required

By Rohn Engh

Q. I just read a question answered by you about model releases of people in public. I have wondered about the same question. My specialty is creating shots that evoke a strong mood, and I need a human element to make the photo successful. My question is, I always thought that the rule was, "if the person is recognizable in the photo" you need a release. Alot of times I have shot pictures of people afar off, or as a silhouette, or with their back to me (so no parent or other person could threaten to sue me because they saw their son or daughter's face in a book or magazine without their permission). How do you avoid this from happening? If I remember what you said, if the picture is used for a book or magazine or newspaper and isn't being used for advertising, then a release is not required. I know that it may not matter to the photobuyer, yet again, if the parent sees the picture, could this pose a problem for the photobuyer as well as for me?

A. Ken, you said it best: "If the picture is used for a book or magazine or newspaper and isn't being used for advertising, then a release is not required." This is thanks to our Freedom of the Press.

As you know, in the past – many regimes only let the public know what they (the ruling regime) wanted the public to hear. (Stalin, Hitler, Tojo, Mussolini, and more recently, Saddam). It's a convenient way to run a totalitarian government. But it isn't pleasant for those being ruled.

The wisdom of our forefathers was to recognize that despite how much it might hurt, we have to report (and display photographically) what is happening around us. And yes, it might hurt the mother of a child who is photographed in public beating up on a smaller kid, or a drunk strolling down the street, or two lovers on a park bench. Our Freedom of the Press protects us, and sometimes embarrasses us. As you know, that's the way it is in a democracy.

Most photographers who enter the field of editorial photography from a commercial background (fashion, corporate, aerial, real estate, food, photography and so on) are surprised that their new field, editorial photography, knows no restrictions.

It's up to the PUBLISHER of a photograph to decide whether the picture might not be acceptable to his/her public, whether that might be in New York, Alabama, or California – where each location might have a different cultural outlook on the same subject matter.

I've yet to hear of an editorial photographer being sued and losing the case on the kind of situations mentioned in the second paragraph above. Anyone can sue anyone. But smart lawyers know it's an uphill battle to try to win a Freedom of the Press case, let alone get any funds out of a freelance photographer. An attorney would always ask for a retainer first before taking on such a case.

The editorial photographer "greats" of the past, who have shown us what life was like during the roarin' 20's, the Great Depression, or the 60's, knew they had a mission: to show the world how they (the photographer) saw the world (Weltanschauung), leaving that as their legacy, and us to judge its merits.

As an editorial photographer, you have to overcome your timidity to photograph some things that might be reprehensible to you: mental wards, homelessness, or unpleasant political or military situations. As the man said, "If it were easy, everyone would be doing it."

Rohn Engh is director of PhotoSource International and publisher of PhotoStockNotes. Pine Lake Farm, 1910 35th Road, Osceola, WI 54020 USA. Telephone: 1 800 624 0266 Fax: 1 715 248 7394.

Web site: http://www.photosource.com.

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TIP- Making Money With Digital Photography And Live Events

By Richard Meredith

A few years ago I became interested in digital photography, mainly for web publishing and

personal reasons. You know, how nice is it now to NOT have to deal with film, scanning
pictures, and the costs of developing all of those "not great" photos that you didn't know were so
bad until you paid to have them developed!

So, at the time I got my first digital camera a friend of mine was playing in a rock band, and
needed pictures for their web pages and promotional printings and ads. When I first began to
do their photography, I had NO IDEA what it all would lead to... and now I will reveal to you some
of the MANY ways to make money, part-time, with your love for photography!

Now, at the clubs my friend's band played in- a lot of the time they would be in a line-up of 3
bands for the evening, of which I shot live pictures of my friend's band's performance. Then I got
another idea, I'm there already,usually to finish the night with the band, so I started to take pictures of the other bands. Afterwards, as they were breaking down their equipment, I introduced myself as the other bands photographer, and explained that I liked their music and look- and also took pictures of them also.

I got the names of the band members, jotted down notes about which instruments each one
played, and then got a mailing address to reach them. I told them that I was going to print up some proof sheets and send them off to them... all were very agreeable and willing (and why not,it doesn't cost them a thing).

Then I printed the proof sheet(s), and selected three of what I thought were the best- of which I
made a little bigger on a seperate sheet and used Photoshop to refine and enhance the images prior to printing (all on my little ink-jet printer).

I composed a form letter that I could customize for each mailing explaining details like:

- The first proof sheet was all of the raw digital images

- The second one with the larger images was digitally self enhanced

- I would professionally print any pictures they wanted for XXX cost (considering mailing costs,
printing costs at a local printing shop, labor for digital enhancement, and healthy profit margin)

- For any order I would give them a CD with ALL of the photos in digital form for them to use any
way they wanted

- Add my contact information

And finally my availability to book shootings with them in the future

Now I could personalize this form letter and send it with the proof sheets to the band, and
when I would call them about a 8 days after I made the mailing to ask them if they recieved the proof sheets and which ones they liked (and I liked)- and I simply asked for an order.

It was amazing how well this worked, and I expanded the idea.

I would go to fund-raising events, marathons, special events hosted by radio station personalities... always getting the contact information for reaching whoever is in charge of promotions and following the same system!

As you go along, you realize some other benefits to you new "business"- like free
admissions (and no club cover charges), press passes, exciting opportunities to meet
interesting people and celebrities, discount drinks, and much more! It's amazing what people will GIVE you,if you just ask!

Then there are the home-business tax deductions that are eye-opening in themselves!

As soon as you can, upgrade to more professional equipment so you can not only "play"the part, but also "look" the part. Print up business cards, and make up your own porfolio of your "best" digitally enhanced photos of all kinds of subjects and previous shootings.

Seriously, this could turn your love for digital photography into an exciting lifestyle and an
income that could surpass your present one!

But then again, I know I have only just scratched the surface with professional digital
photography, and I'm sure you now have just entered a "think-tank" that will spur many more ideas for you to make digital photography more than just a love. Make it a great life!

Richard Meredith is the Author of
"The BLACK BOOK of Online Business" -
An amazing FREE SOURCE ebook for the online business person!

http://www.straight-talkmarketing.com

Feel free to distribute or publish this article conditional only by including the by-line intact.

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