Photography Tip- Start Today to Sell Your Photos

By Rohn Engh

"I have a great product, and I know exactly where it can be sold at this moment. But the only thing standing between me and seeing my product in national circulation is procrastination." Have you heard this before?

By applying the same management techniques that are used by successful businesses, you can move your stock photography operation forward. Here are some self-management principles for the small business entrepreneur:

GET IT DONE. It's easy to slip into the habit of narcoticizing yourself with the evening news or a sitcom. Change your habits. Buy a $4.95 quartz alarm to beep the same time every evening to remind you and others in your household that it's "Marketing Time" -- in others words, time to devote some specific time to getting your business off the ground.,br>DO ONE THING WELL. Creative people often do themselves in because they are talented in many areas -- music, writing, painting, crafts, and so on. Choose one, and begin today to develop just one area of your creativity.

ASK AROUND. Don't reinvent the wheel. There's a goldmine waiting for you in the neighbor or friend or acquaintance who's already been there. He knows the pitfalls, barriers, and obstacles, especially if he's failed. Everyone loves to be an expert. Weigh their opinions against others’, and then come to a consensus. If you don't want to consult a local competitor, phone someone in another like-sized city who is traveling the same highway.

ELIMINATE THE LOSERS. Take time to analyze what's working for your business and what's not. Parts of your business are moneymakers, others are not. Don't let sentiment or the tired phrase, "We've always done it this way," drag you down.
LOOK LIKE A PRO. Too many entrepreneurs feel that because their product is good, it should sell. Not so. A "better mousetrap" will not insure your product's success. Employ packaging techniques. You don't get a second chance at a first impression. If you want first class sales to your clients, give them first class treatment. Build a quality website. Invest in deluxe stationery, labels, and product packaging.
DO YOUR HOMEWORK. Jumping in with two feet and enthusiasm is fun and romantic, but unless you've checked to see if water is in the pool, you're in for some disappointments. If your enthusiasm is still high after you've done your research, you've got a winner.

UNDERSTAND MARKETING. Your product will sell if you position yourself effectively. Super umbrellas won't sell on a sunny day, but even poor ones will sell easily in the rain. Your success today will reflect not only your product's worth to a customer, but your ability to find that customer's need and fill it.

SPECIALIZE. In the last century, the keyword was 'versatile'. In this century, the markets are too fragmented to be able to be all things to all markets. Choose your corner of the market and develop it. Become an important resource only to certain consumers.

BE BUDGET MINDED. You'll see your product in national circulation if you have the cash flow available to pay the production, phone, office, and other bills. Don't fall into the Madison Avenue trap of buying a new car, new clothes, new office equipment, over the counter drugs, high-calorie 'goodies', and other creature comforts that are supposed to make your life fulfilling. If you donate your cash to these dollar-gobblers, you have no cause to say, "The cost of getting into business on my own is too high."

FAIL BUT DON'T QUIT. Are you afraid you are not going to make it? Fear of failing is one of the greatest deterrents to beginning entrepreneurs. That's why not too many succeed; they never get up after they've been knocked down. Most successful people in any field have failed many times. The difference between you and them is that they never quit.

UNDERSTAND BRANDING. Develop a “style” about your stock photo business – and stick to it. That includes your actual photos right down to your stationery. Develop a logo and a simple “catch-phrase” you can use in your promotions and advertising.*

PLAY NOT WORK. There's a saying, "The luckiest people sweat the most." Yes, it's going to require long hours. But don't translate that to mean work. If you love what you're doing, it's all play. Choose your area of stock photography interest first by asking yourself, "What area do I love most?" Then do your research and find out if there's a market for that area. If there is, it'll be all play.

START TODAY. Most people spend their time preparing, rather than doing. "One for the money, two for the show, three to get ready, four to get ready, five to get ready..." Start today.

*Reference: The Brand Gap, Marty Neumeier, 15BN 0-321-31810-9; New Riders Press, ask@peachpit.com

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Rohn Engh is director of PhotoSource International and publisher of PhotoStockNotes. Pine Lake Farm, 1910 35th Road, Osceola, WI 54020 USA. 1 800 624 0266; Fax: 1 715 248 7394. http://www.photosource.com

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The Rule of Thirds- Some Rules Are Meant To Be Broken, But Not This One!

By Warren Lynch

The "Rule of the Thirds" is a fundamental truth among photographers and artists. I suppose that it's not really a rule though. You can think of it more as a "guideline". So, in that case, I guess that there are times when it can be broken. Before we talk about breaking the rule, let's talk about what the rule is all about. It's tough to know when to break a rule if you don't know when to apply it.

The "Rule of Thirds" calls for you to draw imaginary lines that divide the scene into a grid of horizontal and vertical thirds. That is, you mentally "draw" two horizontal lines which divides your image equally into three rows or bands. Then you draw two vertical lines which divides your image equally into three columns. The end result is a checkerboard of nine evenly spaced squares.

Now all you have to do is compose your image so that the main elements which are the most important or interesting are placed at any of the four intersecting points of a horizontal and vertical line. Yes, you can use "any" of the four points. Which one you use will be determined by the scene you are shooting and the natural placement of the subjects in it.

Experts say that by using the lines as a guide it's easy to produce a nicely composed image that avoids the common practice of centering your subject in the middle of the shot. Since there is no intersecting pair of lines in the center of the image, it's impossible to place your subject there if you follow the rule.

Camera manufacturers aren't big supporters of the "rule" because they design their auto focus circuitry around the assumption that the subject of the photograph will always be centered in the viewfinder. So, when shooting using the Rule of Thirds, you may need to switch to manual focus if your camera refuses to focus properly.

Now that you understand the rule, let's explore the wisdom of breaking it from time to time.

An interesting result of drawing those imaginary lines is that not only do they intersect, but they also run parallel to each other. That results in a side benefit which can give you an entirely different perspective when composing certain shots.

Let's suppose you're in the desert on a clear night with a full moon and a sky full of stars. You've got nothing but a miles of white sand, glistening in the moonlight, between you and a large butte in the distance.

Instead of placing the butte at one of the intersecting points, like the rule requires, center the butte horizontally in the viewfinder and then move the camera so that you place the top third of the butte slightly above the bottom horizontal line. The result will be a dramatic dwarfing of the mountain by that magnificent night sky and a perspective that the average photographer would have never seen if it weren't for the "rule".

The nice thing about the "Rule of Thirds" is that it always works when there isn't something else that will work better. That means that if you don't have time to compose a perfect shot, you'll at least end up with one that's better than ordinary if you let the "Rule of Thirds" take over.

Have more questions about rule of thirds. This digital photography tip article is brought to you by award-winning professional photographer Warren Lynch. Exciting articles gives both beginners and advance digital camera enthusiast the leg up. With cutting-edge digital photography blogs, forum and review resources.

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Planning Photo Day Trips

By Kenneth C. Hoffman

How many of you budding photographers own an expensive SLR camera or the latest digital

camera with tripod and haven’t a clue how to get started using them? Raise your hand. Hmmmm. What you need is a whole day out in the field taking beautiful pictures for your album, contests, your scanner and your walls. Here are some ideas for photo opportunities you can count on to produce a high percentage of winners.

The New York skyline or any famous city within travel distance are sure fire people pleaser's when photographed in an unusual way. If you have access to a view of the city from a westerly point, try to arrive at the scenic point one hour before sunset. As long as the sun is out, the city buildings will be bathed in a warm light, while the clouds or sky will appear many shades bluer. This color contrast highlights the importance of the buildings and provides a visual interest not available at other time of the day. Place the horizon one third from the bottom of the picture for a ‘sweeping sky’ look. If possible, scout around for a tree or other over hanging structures for framing and foreground interest. A secondary center of interest in the mid-ground helps the feeling of depth. After the sun series, an hour wait for near dark presents another ‘magic’ time for an interesting shot. A clear dark sky will photograph royal blue when a short time exposure is used. The warm incandescent lights of the city are further enhanced by the comparison. A slow to medium speed ISO setting requires a shutter speed of two to three minutes at F5.6 or F8.

A visit to a local antique store is a gold mine of beautiful pictures. A kind word to the owner and a promise of a picture or two usually insures their cooperation. Set your camera on a tripod in order to take advantage of the natural light in the room An edge-darkening filter in front of the lens greatly improves the pictures. You can make your own by cutting a four by four inch piece of 2x neutral density plastic filter material. Cut a one inch by three-quarter inch oval hole in the middle. When placed in front of the lens, a natural fad-out is produced on the edges of the picture. Look for interesting subjects to photograph like a sleeping doll, light coming through colored bottles, antique items on a dresser top, an old rocking chair with the old owner int, or an antique hobby horse. Try to stay away from straight lines and very dark objects. Window light is best, so you may find it necessary to relocate the item of interest nearer to a window. The owner surely knows many interesting stories about their antiques. Altogether a fun day!

Another fun spot laden with picture possibilities is the local arboretum or formal gardens. Depending on the time of year, spectacular photos can be made from the many unusual plant life. You can photograph tiny blooms from one inch away, discover patterns in strange leaves or capture the mood of a forest with a creative filter on your lens.

At certain times of the year, you can find a lake or local body of water blanketed by a transparent layer of fog. I know it’s hard to get up before dawn, but for this field trip it will be necessary. Bring along waders if you have them or rent a row boat or canoe. Unless building are particularly photogenic, don’t use them in your composition. A horizon line one third from the top will place more importance on the water and fog. A super saturated film or setting on your digital camera will enhance the color of the scene. Strong foreground interest and small apertures with long exposures are important features of the day. A small stone thrown into the still water simulates a hungry fish and a few handy large leaves floating past can help capture interest.

If there are no overhanging branches at the chosen location, a cut branch held over the lens a few feet away can substitute. The best photographs in the scenario will be fore the sun comes up. If you can, include the rising sun in you composition for a different look. For variety, shoot a few super close-ups of flowers, insects or leaves. Since the sun will give you a false exposure, a meter reading of the darkest portion of the scene can be set manually for a proper exposure. Work fast sine one hour is the most time you can expect to have Bring along a fishing pole and enjoy the rest of the day. Happy shooting.

I used to photograph only people. Now I photograph everything.

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