Photography Tip- Stock Photography - How To Counter Image Thievery

By Eric Imboden

Most photographers who come to me raise this issue at the beginning: "How can I make sure no one will steal my photographs?". There is no way to be a 100% sure that your images won't be stolen but there are a few things you can do.

On the technical side, some photographers point out that if the right-click "Save image as..." option is disabled, their images are safe. No, there are not. First, on the Mac and on Linux, this doesn't work. Second, on Windows, if you turn off Javascript, this right-click option will work. Third, any image on displayed on your web browser (FireFox, Internet Explorer) can be saved if you look at the source of the page: it doesn't take a Computer Science degree to do that.
Also, some software vendors try to sell you plugins that should solve this problem. Usually these "solutions" are quite expensive and truth is that even those most complicated software that require server-side and client-side implementations cannot prevent a screen capture. It's as simple as that. Not matter how much money/time you spend, there is no technical solution.

If reading this statement makes you anxious, please consider this: How customer-friendly do you want to be? The more protective you are of your work, the harder for your clients it will be to see it. If they have to install a plugin to see your work, they might as well go next door. Besides, I personally dislike to be treated as a thief or a threat when I go shopping: that's bad security because it scares your customers away. In other words, don't "punish" 99% of your clients because 1% of them are thieves. If you don't trust people, don't get into any business at all.

So, what can you do? First thing, be careful to what you display and where you display it. It's never a good idea to make your high-resolution photographs available for download on photo-sharing websites like Flickr. Icelandic photographer Rebekka Guoleifsdottir had a bad experience about this: her work was supposedly taken from Flick, printed and sold by some third party. This is every photographers' nightmare. Of course, you can call your lawyer but it's going to cost a lot and, in this case, the supposedly thief was located in another country making things much more difficult.
First quick fix: if you are using these services, make sure you do not upload photos larger than 500 pixels (largest side). Even if someone would take the 500 pixel wide image, he would not be able to sell it: it's too small. Using Photoshop to make it bigger would only result in a pixelated image.
Second quick fix: apply a watermark. Don't be too aggressive with the watermark because it's visually annoying. If your image is no wider than 500 pixel, there's no point in putting it in the centre: your image is already small enough and remember, you do not want to scare your customers away. On your watermark, you should display the copyright symbol, your name, and optionally a web address where to find your work.

To sum up, there's no ultimate solution about image thievery but you can take some proactive step to fight protect yourself against this. However, scaring away your customers won't do any good. In fact, don't forget that the web works differently than the "offline" world: your competitor is just a few clicks away and if someone steals one of your low-resolution image and put it on a personal website, ask him/her to delete your work or give you credit for it: they usually comply. After all, it's not a physical good: no money was lost.

Eric Imboden is passionate about stock photography. He can be seen at http://www.kumaru.com/ where he helps photographers promote their photos and sell them commission-free. He always welcomes new ideas or comments about his website or articles. Email him at: info@kumaru.com

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Photography School - Choose The Right Field Of Study

Here's a photography tip to help professional photographers get more out of each group they shoot! This very simple technique can help you sell more pictures and substantially increase your income.
By Brandon Baumgarten

Photographers may specialize in one field of photography or they may generalize in a combination of two or more types of photography. Prior to selecting the photography school you are going to attend. Narrow down the specific fields of photography you are most interested in. The differences between photographer specialties are in the subject matter, work conditions and in the type of equipment used and required for design and composition of the photograph.

Photographer fields of study for you to consider:

Wedding and Portrait Photographers pose their subjects and carefully set up lighting and use flash units to enhance the images.

• Fine arts photographers sell their images as fine artwork. In addition to technical proficiency, fine arts photographers need artistic talent and creativity.
• Commercial Photographers shoot scenic photography for advertising, stock image and print sales. They also photograph products like food and merchandise or buildings and architecture.
• News Photographers typically work on location at news-worthy events. They take pictures that enhance stories used by the news media.
• Industrial Photographers shoot photos of machinery, employees working, equipment, products, and company officials. The images are typically done on location and used for the analysis of engineering projects, publicity, or company records.
• Medical Photographers specialize in more technical forms of photography, such as Ophthalmic, Surgical or Pathological photography.
• Freelance Photographers line up their own work and projects. Then they sell their photography directly to clients. They must be highly motivated to become successful.

Which field should you pursue? Ask yourself, why do I want to be a professional photographer, for the love or the money? Most of us do it for the love of photography. If you do it for the love of photography, consider combining your passion for photography with other interests like chemistry, medicine, news, special events etc. Important things to consider when choosing a specialized area of photography:

• Working Conditions- If you want to work indoors in an air conditioned office or outdoors in the elements and on the move.
• Salary Range- The compensation you can expect from each field of photography varies greatly. Research pay ranges before you select your field of study.
• Educational Requirements- In some fields of photography like portrait and fine art, talent and experience are enough for motivated individuals. However additional education in areas such as engineering, medicine, biology, or chemistry are required for other fields.
• Advancement Opportunities- Opportunities for advancement at a small photography studio are limited. Photographers in other industries such as media, medical and scientific photography can find room for moving up.

Careers in traditional photography like the media positions are highly competitive, since salaried jobs are extremely desirable. Some of the less crowded fields in the photography profession are the aerial, industrial and scientific fields of photography. In addition to photography skills, these jobs require college degrees and specialized technical training. When you carefully consider all of the factors, I'm confident you will choose the right career path.

Find out more about choosing a field of study and compare online and campus based photography schools for the program that best fits your field of study.

Brandon is a professional digital photographer from Lake Tahoe, California. Brandon specializes in on-mountain action and portrait sports photography during the winter months, photographing skiers and snowboarders on the slopes. Brandon also has a digital photography website which is full of excellent tips and techniques.

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Photography Articles

Photography Tip- Start Today to Sell Your Photos

By Rohn Engh

"I have a great product, and I know exactly where it can be sold at this moment. But the only thing standing between me and seeing my product in national circulation is procrastination." Have you heard this before?

By applying the same management techniques that are used by successful businesses, you can move your stock photography operation forward. Here are some self-management principles for the small business entrepreneur:

GET IT DONE. It's easy to slip into the habit of narcoticizing yourself with the evening news or a sitcom. Change your habits. Buy a $4.95 quartz alarm to beep the same time every evening to remind you and others in your household that it's "Marketing Time" -- in others words, time to devote some specific time to getting your business off the ground.,br>DO ONE THING WELL. Creative people often do themselves in because they are talented in many areas -- music, writing, painting, crafts, and so on. Choose one, and begin today to develop just one area of your creativity.

ASK AROUND. Don't reinvent the wheel. There's a goldmine waiting for you in the neighbor or friend or acquaintance who's already been there. He knows the pitfalls, barriers, and obstacles, especially if he's failed. Everyone loves to be an expert. Weigh their opinions against others’, and then come to a consensus. If you don't want to consult a local competitor, phone someone in another like-sized city who is traveling the same highway.

ELIMINATE THE LOSERS. Take time to analyze what's working for your business and what's not. Parts of your business are moneymakers, others are not. Don't let sentiment or the tired phrase, "We've always done it this way," drag you down.
LOOK LIKE A PRO. Too many entrepreneurs feel that because their product is good, it should sell. Not so. A "better mousetrap" will not insure your product's success. Employ packaging techniques. You don't get a second chance at a first impression. If you want first class sales to your clients, give them first class treatment. Build a quality website. Invest in deluxe stationery, labels, and product packaging.
DO YOUR HOMEWORK. Jumping in with two feet and enthusiasm is fun and romantic, but unless you've checked to see if water is in the pool, you're in for some disappointments. If your enthusiasm is still high after you've done your research, you've got a winner.

UNDERSTAND MARKETING. Your product will sell if you position yourself effectively. Super umbrellas won't sell on a sunny day, but even poor ones will sell easily in the rain. Your success today will reflect not only your product's worth to a customer, but your ability to find that customer's need and fill it.

SPECIALIZE. In the last century, the keyword was 'versatile'. In this century, the markets are too fragmented to be able to be all things to all markets. Choose your corner of the market and develop it. Become an important resource only to certain consumers.

BE BUDGET MINDED. You'll see your product in national circulation if you have the cash flow available to pay the production, phone, office, and other bills. Don't fall into the Madison Avenue trap of buying a new car, new clothes, new office equipment, over the counter drugs, high-calorie 'goodies', and other creature comforts that are supposed to make your life fulfilling. If you donate your cash to these dollar-gobblers, you have no cause to say, "The cost of getting into business on my own is too high."

FAIL BUT DON'T QUIT. Are you afraid you are not going to make it? Fear of failing is one of the greatest deterrents to beginning entrepreneurs. That's why not too many succeed; they never get up after they've been knocked down. Most successful people in any field have failed many times. The difference between you and them is that they never quit.

UNDERSTAND BRANDING. Develop a “style” about your stock photo business – and stick to it. That includes your actual photos right down to your stationery. Develop a logo and a simple “catch-phrase” you can use in your promotions and advertising.*

PLAY NOT WORK. There's a saying, "The luckiest people sweat the most." Yes, it's going to require long hours. But don't translate that to mean work. If you love what you're doing, it's all play. Choose your area of stock photography interest first by asking yourself, "What area do I love most?" Then do your research and find out if there's a market for that area. If there is, it'll be all play.

START TODAY. Most people spend their time preparing, rather than doing. "One for the money, two for the show, three to get ready, four to get ready, five to get ready..." Start today.

*Reference: The Brand Gap, Marty Neumeier, 15BN 0-321-31810-9; New Riders Press, ask@peachpit.com

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Rohn Engh is director of PhotoSource International and publisher of PhotoStockNotes. Pine Lake Farm, 1910 35th Road, Osceola, WI 54020 USA. 1 800 624 0266; Fax: 1 715 248 7394. http://www.photosource.com

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